In April 2005 HWWK entered into an agreement with the Kenya National Blood Transfusion Services (KNBTS) where HWWK was mandated to take primary responsibility for recruiting blood donors through mobile outreach sessions in Nairobi and other regions across the country.
Through funding from the Centers for Disease Control and Prevention (CDC), KNBTS provided funding to HWWK for the Blood Safety Program and also provided technical support during all blood drives.
In 2009 HWWK was able to implement blood donor recruitment activities in Nairobi, Mombasa, Kisumu, Nakuru, Eldoret, and Embu. These are regions where there is a Blood Bank run by the Ministry of Health.
The strategies use used in blood donor mobilization include mobilization of donors from Faith Based Organizations, Community Based Organizations, an annual celebrity event, and blood donations by the general public at mobile donor sites. A total of 17,411 units of blood were collected between January and December 2009.
To date HWWK in collaboration with KNBTS has collected a total of 71,554 units of blood. 6,606 of this number were repeat donors. Of the others who offerd to donate blood 3,866 were deferred from donation due to different medical reasons.
To achieve this goal, the program works under six strategic objectives:
a). Recruitment and training of blood donors.
HOPE worldwide Kenya trains volunteers from Faith-based Organizations (FBO), Community-based Organizations (CBO) and learning institutions within the Nairobi Central Business District (NCBD). They in turn promote a culture of non-remunerated safe blood donors. In conjunction with the Ministry of Health, HOPE worldwide Kenya conducts mobile blood donation sessions at the NCBD.
b). Pre-donation health talks.
Health talks are given to all potential blood donors prior to donation. This includes the information on healthy living and other messages on ABC of Safe Sex (Abstinence, Be faithful to one partner, and Correct and Consistent Condom use).
c). Production/reproduction of Information, Education and Communication (IEC) materials.
HOPE worldwide Kenya works with the National Blood Transfusion Services (NBTS) to ensure that the messages include HIV prevention within the communication strategy and other relevant materials.
d). Celebrities for Blood Donation Campaign.
HOPE worldwide Kenya develops partnerships with local celebrities, mostly from the entertainment industry to support blood donations. The artists become ambassadors of blood safety and rally their fans to donate blood at the Regional Blood Transfusion Center.
e). Media Campaigns.
HOPE worldwide Kenya works with media houses to promote blood donation culture through interviews and live coverage of blood donation events.
f). Donor Retention.
HOPE worldwide Kenya works with blood donors to form donor clubs that help in retaining safe blood donor base. One such group is Pledge 25; youths pledge to donate blood 25 times in their lifetime.
HOPE worldwide Kenya is one of the three partners with the National Blood Transfusion Services whose mandate is to work with community and faith-based organizations in addressing the need for sufficient safe blood in the country.
The mobilization of donors is centered on 6 Blood Transfusion Centers across the country namely: Nairobi, Mombasa, Kisumu, Nakuru, Eldoret and Embu.
Mobile Donor Sessions
Through the mobile donor sessions HWWK has consistently changed the culture of blood donation especially within the CBD. From the mobile donor sessions different FBOS, CBOs and Corporate have approached HWWK to have sessions with their groups. Some of the groups that have approached HWWK include Nairobi Rotaract club, Quest Net, Kahawa Sukari Catholic church, Fair Mont Hotels and others.
HWWK works with Nairobi City Council and KNBTS to acquire different locations where blood drives could be conducted. .
Some of the new sites availed to HWWK include Githurai shopping centre, Mesora shopping centre, outside Ambassador on Moi Avenue, outside the Bazaar on Moi Avenue, and outside the fire station. The new sites were necessitated to avoid over saturation in the previous sites within CBD. The previous sites where blood drives were conducted and still are included Kencom, Bomb-blast, Mama Ngina and Anniversary Towers